2024–Current · Marketing Technology
Converge Digital + Products
VP of Marketing Technology — designing data infrastructure, attribution, server-side measurement and new products for modern experiential brands.
Las Vegas · Marketing Technology · Product
I build the systems behind modern marketing.
Technical marketer, strategist and builder working where data, technology, creativity and experiences collide.
Explore selected work ↓
MARKETING TECHNOLOGY✦
DATA✦
LIVE EVENTS✦
ATTRIBUTION✦
PRODUCT✦
MEASUREMENT✦
CREATIVE✦
I like building things that connect.
People. Data. Platforms. Experiences. Ideas.
I’ve spent my career moving between creative work, entertainment, marketing and technology. Today I design the infrastructure that helps all of them work together.
A portfolio of systems, brands, experiences and experiments.
Brands I’ve worked with.
A selection of companies, festivals and artists I’ve worked for, partnered with or supported.
Built across different worlds.
2018–2024 · Live Events
Life is Beautiful
Five years growing with one of Las Vegas’ defining cultural events, from Digital Marketing Specialist to Festival Marketing Manager, with ownership across paid media, email, SMS, fan acquisition, audience data and festival-wide campaigns.
2020–2021 · Hospitality
Wynn Resorts
Digital Strategist — connecting luxury hospitality, digital experiences and performance marketing across a world-class resort brand.
2008–2019 · Founder / Lead Designer
Uprise Creative Group
Founded and led a Las Vegas creative studio for nearly 12 years, specializing in brand development, websites, photography, merchandise, artwork, logos and identity for festivals, artists and entertainment brands.
2011–2016 · Education
University of Nevada, Las Vegas
Studied marketing, business, consumer psychology and the music/entertainment business — building the foundation for a career that sits between creative and technical disciplines.
2004–2011 · Music
This Romantic Tragedy
Co-founder and guitarist. Touring, releases, creative direction and the first lessons in building an audience from scratch.
Strategy at altitude. Technical enough to build it.
Design
- Measurement architecture
- Identity & attribution systems
- Customer data strategy
- Marketing technology stacks
Build
- Snowflake & SQL
- Hightouch & reverse ETL
- GTM, GA4 & server GTM
- JavaScript, APIs & AWS
Activate
- Meta / TikTok / Snap CAPI
- Audience segmentation
- Paid media measurement
- Event & ticketing data
Think
- Product development
- Digital strategy
- Creative problem solving
- Systems thinking
Good ideas should become real things.
I’m always interested in ambitious problems, unconventional projects and people building what comes next.